lateral thinking viral
how do you attract attention to your campaign in an visually oversaturated markplace?
A.: apply the attributes of new media:
• fresh =not seen before
• convergent = merges two or more concepts
• immediacy = of the now
samples
milliondollarhomepage
Carlton Draught Big ad
posts on creating viral campaigns
Viral marketing
chk chk boom- unwittingly viral
Made to Stick
also please cast your opinion on Dana, Sid & Andy’s poll on:
What you love about Frankston,
a poll on their project blog created with Poll Daddy
Advertisement
