developing a campaign strategy
Clearly identifying your target audience is essential when developing a strategy to communicate effectively with them.
Begin by building a profile of your market segment according to:
• demographic: race, age, gender, income, education, employment, home ownership
• psychographic: , personality, values, attitides, interests, lifestyles
• geographic: cultural and physical location
• behavioral attributes: loyalty and usage
Read the following articles:
Develop a creative concept for marketing your product to your target audience(TA) and then interview a cross-section of the TA and document this to video, for your Stage 2 Presentation pitch. (see brief).
Also read:
